The Emergence of
New Consumer Patterns:
A Case Study of
THE UNITED STATES became the first consumer society beginning in the late nineteenth century with the growth of the department store and the rise of national advertising.
And the United States became the first consumer society in the 1920s with the development of installment buying, the mass marketing of the automobile, and the creation of common national tastes through the movies and radio.
And the United States became the first consumer society in the 1950s with the rapid rise in real family income, the suburbaniza-