Warns the reader of two Arguments
that the Pollsters use against Critics irre-
spective of what the specific Criticism
BUT BEFORE DEALING with the nature of the public opinion (which is not measured) and with the premises (which are not articulated), I must mention two smoke screens that the pollsters use to divert attention from any questioning of the high value they put on what they are attempting to do. To anyone who expresses doubts concerning the "new science of public opinion measurement," practitioners have two ready answers that permit them to escape discussing the nature of the doubts. They use two arguments ad hominem—and in reverse!
So far as I am aware, no pollster has been immodest enough to quote from Dean Swift:
"When a true genius appears in the world, you may know him by this mark— that the dunces are all in confederacy against him."In polling literature, however, there are frequent references to the cliché that every pioneer in "science" has had to face initial skepticism and derision. Then, with a fine disregard of logic, the argument proceeds to the conclusion that because skeptics were wrong in some cases, they will be proved wrong in the case of the