Another fundamental factor was that television programming produced in Canada is not, for the most part, very violent. Canadian children's programming in particular has an international reputation for its quality and nonviolent approach to storytelling. While there was concern expressed from the production community that a classification regime would result in constraints on creativity, the focus of the debate in Canada stayed on the protection of young children under the age of twelve. The producers were constantly reassured by the broadcast regulator that it had no interest in telling adults what they could or could not watch.
The final reason was that in the United States, for whatever reason, the issue became a political football. Members of Congress and senators became instant experts on program classification, and each asserted they knew best what the parents of America needed. For the conservative right and family values advocates in particular, television was an easy and convenient target for what ailed America. The Dan Quayle/Murphy Brown fight had not gone away.
In Canada, how television programs should be classified was a nonstarter as a political issue. With some trepidation, the broadcast industry had released the details of its ratings system submission to the CRTC right in the middle of a federal election campaign. It was a timetable not of their choosing, but the deadline for filing the AGVOT report had been set long before the election was called. However, the politicians ignored the whole classification issue. It was not raised once during the campaign and continues to remain only a hillock on the Canadian political landscape.