Commission establishes a technical standard, which will enable the "V-chip" and permit parents to use the guidelines to control their children's television viewing. 11
4. The above is only a general description of certain aspects of the industry proposal. For a more detailed description, interested parties are directed to review a complete copy of the industry proposal. The industry proposal is attached to this Public Notice as an Appendix. Copies may also be obtained from the Commission's Public Reference Room, Room 239, 1919 M Street, N.W., Washington, D.C., or from the Commission's Internet site (http://www.fcc.gov/vchip), 12 or by calling ITS, the Commission's transcription service, at (202) 857-3800.
5. Under Section 551(e) of the 1996 Act, the Commission must now determine, in consultation with appropriate public interest groups and interested individuals from the private sector, whether: (1) video programming distributors have established, within one year of the 1996 Act's enactment, 13 voluntary rules for rating video programming that contains sexual, violent or other indecent material about which parents should be informed before it is displayed to children; (2) such voluntary rules are acceptable to the Commission; and (3) video programming distributors have agreed voluntarily to broadcast signals that contain ratings of such programming. If the Commission determines that the industry proposal fails to satisfy these criteria, the Commission must establish: (1) on the basis of recommendations from an advisory committee, guidelines and recommended procedures for the identification and rating of video programming that contains violent, sexual or other indecent material about which parents should be informed before it is displayed to children; and (2) in consultation with the television industry, rules requiring the distributors of video programming that has been rated to transmit such rating to permit parents to block the display of video programming that they have determined is inappropriate for their children. 14
6. Interested parties are invited to provide comment on whether the industry proposal meets the standards set forth in Section 551 (e) of the 1996 Act. In particular, we seek comment on whether the industry proposal is "acceptable." 15 Parties should specifically identify the factors they believe that the Commission should consider in making this determination. We also seek comment on whether the industry proposal satisfies Congress' concerns. 16