CONTENTS
Creditsviii

PART 1. Stagecraft and Truth in an Age of Public Relations
1 Visiting Edward Bernays3
2 Dealing in Reality. Protocols of Persuasion19

PART 2. "The Crowd Is in the Saddle": Progressive Politics and the Rise of Public Relations
3 Truth Happens: An Age of Publicity Begins39
4 Controlling Chaos60
5 "Educate the Public!"82
6 House of Truth102

PART 3. Changing Rhetorics of Persuasion
7 Social Psychology and the Quest for the Public Mind131
8 Unseen Engineers: Biography of an Idea146
9 Modern Pipelines of Persuasion174
10 Optical Illusions191

PART 4. Battles for the "American Way"
11 Silver Chains and Friendly Giants215
12 The Greater Good233
13 The New Deal and the Publicity of Social Enterprise247
14 Money Talks: The Publicity of Private Enterprise288

PART 5. Commercializing the Cosmos
15 Public Ultimatums339
16 Engineering Consensus373
Coda: The Public and Its Problems: Some Notes for the New Millennium399
Notes415
Bibliography449
Index471

-vii-

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