Social Marketing: Perspectives and Viewpoints

By William Lazer; Eugene J. Kelley | Go to book overview

Bibliography
1. AITKEN, J. L. "Implications for Marketing in Current U.S. Social Trends," The Conference Board Record, December 1970, pp. 37-40.
2. BROFFMAN, MORTON H. "Is Consumerism Merely Another Marketing Concept?" MSU Business Topics, Winter 1971, pp. 15-21.
3. DAY, GEORGE S., AND AAKER, DAVID. "A Guide to Consumerism," Journal of Marketing, July 1970, pp. 12-19.
4. DRUCKER, PETER. "The Shame of Marketing," Marketing/Communications, August 1969, pp. 60-64.
5. HERRMANN, ROBERT O. "Consumerism: ,"Its Goals, Organizations, and Future Journal of Marketing, October 1970, pp. 55-60.
6. HOPKINSON, THOMAS G. "New Battle Ground--Consumer Interest," Harvard Business Review, September-October 1964, pp. 97-104.
7. MCGUIRE, E. PATRICK. "New Opportunities in Consumerism," Conference Board Record, December 1970, pp. 41-43.
8. NADER, RALPH. "Consumer Protection and Corporate Disclosure," Business Today, Autumn 1968, p. 20.
9. STOVER, CARL F. "The Corporation and the Public Good," The Conference Board Report, December 1970, pp. 33-36.
10. WEISS, E. B. "Consumerism and Marketing," An eight-part series appearing in Advertising Age from May 8 to July 3, 1967.

-169-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Social Marketing: Perspectives and Viewpoints
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 510

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.