If it takes a village to raise a child, surely it takes an academic community to bring up a book in the way it ought to go. I have an excellent and supportive academic community in the Department of Communication at the University of Wisconsin-Milwaukee, and I thank all of my colleagues and students here for their support. I particularly thank Kathryn Olson and Detine Bowers who read early drafts of some chapters.
I also wish to thank the University of Minnesota and Professor Robert L. Scott, Macalester College and Professor Roger Mosvick, and the Center for Twentieth Century Studies here at UW-Milwaukee -- all three invited me to lecture on the rhetoric of machine aesthetics during early stages of this project, and the feedback of faculty and students was quite helpful. Finally, thanks to a wife and two daughters who are tolerant of "Daddy's new toys," acquired from time to time (the latest is a cool, tiny cel phone), that express his/my love of machine aesthetics.