The Story Factor: Secrets of Influence from the Art of Storytelling

By Annette Simmons | Go to book overview

8
Storylistening as a
Tool of Influence

We are lonesome animals. We spend all of our life trying to be less lonesome. One of our ancient methods is to tell a story begging the listener to say -- and to feel-- "Yes, that is the way it is, or at least that is the way I feel it. You're not as alone as you thought."

JOHN STEINBECK

Long ago, a monk, devoted to the search for meaning and understanding, sought a teacher who could help him discover the great truths of the truly wise. When he heard about a guru who lived in the next country, he set out to find him. He walked for days, weeks, and then months, until finally, across a clearing, he saw a tiny hut. As he got closer he could see the door was open. After waiting a very long time he decided to venture in. Inside was a small table

-181-

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The Story Factor: Secrets of Influence from the Art of Storytelling
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Acknowledgments ix
  • Foreword xi
  • Introduction xv
  • 1 - The Six Stories You Need to Know How to Tell 1
  • 2 - What is Story? 27
  • 3 - What Story Can Do That Facts Can't 49
  • 4 - How to Tell a Good Story 83
  • 5 - The Psychology of Story's Influence 105
  • 6 - Sound Bite or Epic? 133
  • 7 - Influencing the Unwilling, Unconcerned, or Unmotivated 157
  • 8 - Storylistening as a Tool of Influence 181
  • 9 - Storyteller Dos and Don'ts 199
  • 10 - The Life of a Storyteller 219
  • Storytelling in Action - What Impact Do You Want to Have on the World? 241
  • Bibliography 243
  • Index 247
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