The Audience: Who Watches, When, What, and Why?
Who watches television? Everybody . . . -- George Comstock
Chapter 1 showed that as soon as television was introduced into this country it became immediately popular, covering nearly the entire U.S. population in about a decade. Part of the reason for this is that unlike radio, its immediate predecessor, the appeal of television is almost universal. People of every age, social class, religion, and cultural background watch it. Children begin watching television before they can talk, and some of the earliest words they speak are learned from it. Immigrants to America (both children and adults) also pick up much of what they know of the English language from television, a device whose colorful visual images allow for comprehension of a simple story even when the words are not fully understood. The average American spends about 4 hours a day watching television, with older adults watching the most of any age group; even teenagers, who watch the least amount____________________