|Japanese designs. Both Chinese men and women preferred Chinese icons for all the icons and metaphors.|
The validation process concluded that there is a strong case for pan-Asian approach based on KANSEI engineering to user interface design for digital products. The process validated most of the expectations from earlier anthropological research and modified some. In doing so, significant similarities between design preferences in China and Japan were noticed as well. It should be emphasized that the results of the focus groups were qualitative, not quantitative, and therefore must be considered in the context of the entire research.
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