Human perception of value and quality follows directly the laws of Nature, many of which are yet to be discovered. A thorough study of this field will yield additional criteria to be used in product and interface design.
When using metaphors to transport meaning, metaphorical imagery typically is taken from the individual's own cultural background. Designing for foreign cultures or with metaphors taken from a foreign culture requires sensitivity and understanding as well as new methods of analysis and user testing.
Cross-cultural design bears new opportunities. Ancient traditions, wisdom passed orally from generation to generation, teachings about aesthetics based on different views of the universe (e.g. Asian monistic philosophies), and different perspectives on design derived from our studies of foreign (e.g. Chinese) language and script all will enrich the designers' spectrum of possibilities. Crosscultural design will allow designers to break common barriers of routine thinking.
Industrial Design and interface design will need to merge, or at least to cooperate more closely. They also need to enter into close cooperation with scientific disciplines such as Evolutionary Psychology, Psychoacoustics and Cognitive Science -- to name a few.
Only by means of a combined, integrative and multi disciplinary effort will Designers continue to provide a valuable service in the development of contemporary and future products.
Ackerman, Diane. A Natural History of the Senses. Random House, 1990.
Degen, Helmut. Multhnediale Gestaltbereiche als Grundlage für Entwurfswerkzeuge in inultiniediaten Entwicklungsprozessen. Frele Universitaet Berlin, Institut fuer Publizistik- und Kommunikationswissenschaft,