Extracting Baby-Boomers' Future Expectations
by the Evaluation Grid Method through E-MailJunichiro Sanui* and Masato Ujigawa**
* Product & Technology Planning Department, Nissan Motor Co., Ltd.
6-17-1, Ginza, Chuo-ku, Tokyo, 104-8023, Japan.
** Research & Development Institute, Takenaka Corporation.
1-5-1, Otsuka, Inzei-shi, Chiba, 270-1395, Japan. E-mail: masato email@example.com
At HCI-97, we introduced an e-mail version of our research method called
Evaluation Grid Method (EGM) for eliciting users' preference structure and its
first empirical work on the gas station preferences among drivers ( Sanui and Maruyama 1997), which produced insightful results of satisfactory quality in
light of our past experiences with the conventional EGM by face-to-face
interviews. There were, however, a couple of shortcomings attributable to the
difference in the communication mode. For instance, typing all the statements
was troublesome to some participants, and subtle feelings were hard not only to
express but also to grasp by e-mail which limits communication to literally
verbal.This paper describes the second pilot work by the EGM through e-mail with the
|1. ||To test whether the method is useful for future expectations beyond
existing products services that have been studied so far;|
|2. ||To develop a research procedure to minimize disadvantages of the
media, i.e. e-mail; and,|
|3. ||To quantify the efficiencies of the present method.|