Human Technology Dep. Advanced Technology Research Div., Yamaha Motor Co., Ltd. 2500 Shingai, Iwata, Shizuoka 438-8501, Japan
In a motorcycle catering much for individuals' different taste, the functional components play another important role as a design element. This study focuses on the colours of a motorcycle body, especially the colours of the fuel tank and fenders and shows the relationship between these colours and the individual's taste. For the motorcycle employed for our test, silver was preferred with a high evaluation. For the other colours, the individual's taste differed a great deal according to the location where they are used or how they are used. It is, therefore, very important to achieve a firm grasp of the users' taste in colours.
Colour is given very great weight to the design of a motorcycle. This is especially the case with a product like a motorcycle that caters much for the individual's different taste, and the image of a particular motorcycle greatly varies according to its colours, of which the selection and arrangement in turn have a great effect on its sales.
We made an experiment to investigate any effect that colours, which are a very complicated yet very important element for products, might have upon people's taste for motorcycles.
Forty-one (41) Japanese men and women were selected at random as evaluators for this investigation from among motorcycle owners in and around Tokyo. Their age ranged from 22 to 55.
For the purpose of this experiment, eight (8) panels were made in computer graphics for an on-off road dual purpose motorcycle capable of a ride on irregular terrain (Fig. 1) with particular colours for the fuel tank and fenders.