|Use appropriate colors for the locale: Choosing colors for a particular locale can be quite a task. You should seek locale expertise on colors that are appropriate and aesthetically pleasing for that culture.|
|Use appropriate icons and graphics for the locale: Designing icons and graphical images that are appropriate and meaningful in the target locale requires understanding the target culture. It is important that the graphical images are meaningful and are not offensive.|
|Do not assume that the world uses credit cards (consider local content such as bank direct debit, credit cards, checks, etc.)|
|Consider legal limitations for the targeted countries: It is important to understand the impact of laws and regulations related to Internet content and use. For example, Germany prohibits product comparisons, and Sweden prohibits sweepstakes, etc.)|
|Use appropriate formats for numeric data, date/time, monetary, and address representation. This requires knowledge of the preferences, locale standards and people's daily usage.|
|Involve country people, lawyers, consultants to evaluate your site: It is crucial to have your Web site evaluated for its content, layout and format in order to ensure it is culturally appropriate,|
In order to have a truly global presence on the Internet, we need to understand the issues surrounding internationalization and localization. It is important to make human factors practitioners aware of how to approach these issues, and how to solve design problems to make the Web sites global. Creating internationalized and localized Web sites is a new challenge for human factors practitioners. It adds a new value to the adage "design for the user." It will make the product easier to extend to different locales, improve quality and ease of use, and provide a competitive edge in the global market.
Aykin, N. ( 1998) Internationalization and Localization of the Web Sites, Workshop presented at the Asia-Pacific Computer Human Interaction Conference (APCHI), July, 1998.
Woods, J. Dynamic Database-Driven Multilingual Web Solutions. Multilingual Web Sites Conference. February 1998. San Diego: CA.