have been particularly divisive for feminists. 84 In the case of the Ladies' Home Journal, just as the promotion of cosmetics made women's bodies a site of control, it also afforded women greater direction over their bodies. Early on, it may have allowed some women to identify politically with a new, progressive woman who someday might take a more active role in the public sphere. Eventually, however, the new women became less associated with politics and more associated with consumption patterns. An understanding of the history and social structures that undergird contemporary practice enhances our understanding of the complex ways in which beauty interacts with cultural elements. Future conversations about beauty should continue to track historical antecedents and the ways in which they were influenced by cultural institutions and producers. And as we continue to look at the history of beauty standards and the forces involved in their creation, maybe one day we will be able to reassure Emma Walker that the girls weren't "coming to pieces" after all.
I would like to thank Carol Stabile for her support of this project. I also thank Anthony Morgan for his research assistance.
I would like to thank Carol Stabile for her support of thisproject. I also thank Anthony Morgan for his research assistance.