Turning the Century: Essays in Media and Cultural Studies

By Carol A. Stabile | Go to book overview
scores the importance of visual images in creating desire. For somefeminists, the ways in which advertisements cajole women into spending great amounts oftime, money, and energy reinventing a particular look, make women little more thanservants of the mass market and handmaidens to capitalist patriarchy. As Schwichtenbergmore subtly puts it,Beauty products have been incorporated into women's lives insignificant ways; on the other hand, these significant ways have maximized profit for thebeauty culture market, and have helped to maintain woman's domestic position withinsociety" ( Schwichtenberg 1989, 303). For others, the situation is more complex, and womenhave more agency than such accounts allow.

References

Banner, Lois W. 1983. American Beauty. New York: Alfred A. Knopf.

Basten, Fred E., with Robert Salvatore and Paul A. Kaufman. 1995. Max Factor's Hollywood: Glamour, Movies, Make-up. Los Angeles, Calif.: W. Quay Hays.

Bok, Edward. 1892. "Editorial Ladies"' Home Journal. August: 12.

----. 1897. Editorial." Ladies Home Journal. September: 14.

----. 1909. "Editorial Ladies" Home Journal. October: 1.

Burke, Kenneth. 1969. A Rhetoric of Motives. Cleveland: World Publishing.

Cleveland, Grover. 1905. "Woman's Mission and Woman's Clubs". Ladies' Home Journal. May: 3.

Cohn, David Lewis. 1940. The Good Old Days: A History of American Morals and Manners as Seen in Sears, Roebuck Catalogs 1905 to the Present. New York: Simon and Schuster.

Collins, Harry. 1910. "Editorial: Modern Life and Dress". Ladies' Home Journal. February: 211.

Coontz, Stephanie. 1992. The Way We Never Were: American Families and the Nostalgia Trap. New York: Basic Books.

Coward, Rosalind. 1985. Female Desires: How They Are Sought, Bought, and Packaged. New York: Grove Press.

Curtis Publishing. 1953. "A Short History of the Ladies"' Home Journal. Philadelphia: Curtis Publishing.

Ewen, Stuart. 1976. Captains of Consciousness: Advertising and the Roots of the Consumer Culture. New York: McGraw-Hill.

Ewen, Stuart, and Elizabeth Ewen. 1992. Channels of Desire: Mass Images and the Shaping of American Consciousness. Minneapolis: University of Minnesota Press.

Fabricant, Solomon. 1940. The Output of Manufacturing Industries: 1899-1937. New York: National Bureau of Economic Research.

Freedman, Estelle B. 1974. "The New Woman: Changing Views of Women in the 1920"s Journal of American History, 61 (September): 372-393.

Goldman, Robert. 1992. Reading Ads Socially. New York: Routledge.

Hennessy, Rosemary. 1993. Materialist Feminism and the Politics of Discourse. New York: Routledge.

Ladies' Home Journal. 1895. October: 62. Advertisement for Wrisley's Cucumber Soap.

----. 1896. March (inside cover). Advertisement for Ivory Soap.

----. 1905. April: 79. Advertisement for Susanna Colcroft's Book of Health and Beauty.

----. 1911. September: 69. Advertisement for Woodbury's Facial Soap.

-163-

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