SURELY IT IS possible to reach goals simply by virtue of steady, grinding, daily perseverance. But taking an occasional intelligent risk allows you to leverage your energy for greater achievement, enabling you to leapfrog over the tedium of a slow accretion of tiny gains.
Leeda Marting is a wonderful example of a woman with a great willingness to take risks for the sake of long-term, ambitious goals. Marting, well known in New York City as a successful foundation administrator and fund-raiser, decided to open a garden shop in Charleston. I first met her while she was buying an old wreck of a building just off the beaten tourist path to renovate for her business. Determined that her business would be called Charleston Gardens, a name coveted by another woman with a similar idea, Marting was in the middle of a costly legal dispute.
Leeda was delightful, but I found her plan mystifying. Why, I wondered, would anyone leave a glamorous lifestyle in New York for Charleston, especially someone with no personal ties to the area? Why