The R.J. Reynolds Tobacco Company

By Nannie M. Tilley | Go to book overview

INDEX
Note: In the index the abbreviation "RTC" is used to refer to the R. J. Reynolds Tobacco Company, and "RJR" is used to refer to its founder and first president, Richard Joshua Reynolds. When no distinction between the company and its founder is possible or useful, the term "Reynolds" is employed.
Accidents, 69, 143, 153-54, 170, 359, 460, 462. See also Machinery: accidents involving; Safety
Ackerman, George A., 170
Adams, Charles B., 474
Adams, Houston, 414
Adams, John Q., Sr., 36
Adams Tobacco Press Company, 83, 103
Advertisers' Weekly, 340
Advertising: beginning of for Reynolds, 70-74; in magazines, 72, 75, 87, 171- 72, 219, 221, 330, 338, 340-42, 501, 504; in newspapers, 72, 142, 219, 221, 330, 335, 337-38, 342, 501, 503, 506- 7; of Schnapps, 72-73, 134, 343; use and distribution of by salesmen, 73, 77, 223, 366, 367; use of calendars for, 73- 74; at exhibits and expositions, 74-75, 142; RJR's interest in and supervision of, 75, 87-88, 130, 171, 219-20, 343-44, 484; on billboards and posters, 75, 134, 142, 172, 219, 221, 222-23, 330, 342, 343-44, 367, 501; on railroad cars, 75, 142; themes and claims of, 87-88, 163, 172, 220, 221-22, 331, 333, 335, 336- 40, 501; use of handbills for, 142; of Prince Albert, 161-62, 163, 171-72, 219-20, 342; of Camels, 211, 213, 219- 24, 330-43, 417, 496, 498, 506-7, 517, 518; use of lighters for, 217, 518; expenditures for, 223-24, 320, 329, 330, 333, 336, 343, 417, 496; and smoking by women, 330, 331, 340-42; on radio, 330, 338, 342-43, 344, 453, 501; by RTC competitors, 340; of Winstons, 343, 453, 496, 501, 518; of Cavaliers, 452-53, 496; on television, 453, 501; in trade journals, 484; of Salems, 502, 503, 517, 518; of Brandons, 503; of Carter Hall, 504; and visitors' program, 518- 19. See also Advertising department
Advertising Committee, 520
Advertising department, 287, 291-92, 329
A. E. Heekin Can Company, 164, 169-70
AFL (American Federation of Labor), 397, 404. See also TWIU-AFL
Agee, George W., 239
Agricultural Foundation of North Carolina State College, 528
A. Hoen and Company, 214, 215, 216
Aicher, W. M., 381
A. J. Long Cigar and Grocery Company, 157-58
Aldrich, Nelson W., 191
Alfred P. Sloan Award, 643
Allen, Daniel Rice, 467
Allen, Elmer L., 463
Allen, George Garland, 349
Allen and Ginter (company), 206, 207
"All Star Radio Revue," 342
Alspaugh, John W., 218, 227
Alston Tobacco Company, 234-35
Aluminum Company of America, 351
Amado, R. S., 234
American Cancer Society, 528
American Heritage Foundation, 528
American Machine and Foundry Company, 168, 204, 206, 345, 451, 486-87, 494, 500, 508
American Medical Association, 529
American Snuff Company, 130
American Tobacco Company, 82, 103-4, 109, 312-13, 344-45, 353, 460; Reynolds affiliation with, 4, 51, 75, 98, 101, 104, 113, 129-31, 135, 136, 139, 155, 175, 178-80, 181-82, 188; acquisition of other tobacco companies by, 20, 97, 111, 112, 113, 206; and Reynolds advertising, 75; as RTC competitor, 78, 91, 129, 158, 170, 189, 203, 210, 211-13, 223, 239, 286, 308, 312-13, 320, 339,

-679-

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