History of the New York Times, 1851-1921

By Elmer Davis | Go to book overview

CHAPTER IV
Some Aspects of Business Policy

THE TIMES had begun to gain circulation very soon after the new publisher took charge. With this, of course, went an enormous increase in the business of the paper. There was built up an unusually efficient business department, managed for many years past by Louis Wiley and previously by the late John Norris. Within four years after the assumption of control by the new management the circulation of The Times, at the beginning of the new century, had reached 100,000; ten years later it had passed 200,000, and now in the twenty-fifth year of the present management it circulates an average of 330,000 copies on week days and 500,000 on Sundays.

And this is a genuine circulation. There are no return privileges which permit of subtle distinctions between the number of papers distributed and the number sold, nor has the circulation been padded or inflated by any irregular methods. Some illustrations of the principles of The Times on this point may here be offered with apologies to the well-intentioned friends of the paper with whose ideas the management was unable to agree.

One day during the Presidential campaign of 1900 the Republican National Committee happened to be meeting in New York. That morning The Times

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