Members of the Public Relations Society of America base their professional principles on the fundamental value and dignity of the individual, holding that the free exercise of human rights--especially freedom of speech, freedom of assembly, and freedom of the press--is essential to the practice of public relations.
In serving the interests of clients and employers, we dedicate ourselves to the goals of better communication, understanding, and cooperation among the diverse individuals, groups, and institutions of society, and of equal opportunity in the public relations profession.
To conduct ourselves professionally, with truth, accuracy, fairness, and responsibility to the public;
To improve our individual competence and advance the knowledge and proficiency of the professional through continuing research and education;
And to adhere to the articles of the Code of Professional Standards for the Practice of Public Relations as adopted by the governing Assembly of the Society.