Advertising and Public Relations Law

By Roy L. Moore; Ronald T. Farrar et al. | Go to book overview

Index
A
Actual malice, 66
Advertorials, 49
Alcohol, Tobacco & Firearms, Bureau of, 115-116
Alternative Dispute Resolution, 189
American Association of Advertising Agencies, Standards of Practice (Creative Code), 428-29
American Magazine Photographers Association, 210
Appropriation (and the right of privacy), 203-210
and consent as a defense, 208-210
and incidental use, 208
and newsworthiness as a defense, 206-208
and property releases, 210
Assumption of risk (as a defense), 182-183
Ayer, A. J., 248
B
"Bait and switch" advertising, 90-91
Banner, Stuart, 46
Bates, John, 28
Better Business Bureau, Council of, 330-331
Childrens Advertising Council Code of Standards, 432-433
Code of business practice, 431
Blasi, Vincent, 16
Brandeis, Louis D., 14, 203-204
C
Cameras in the courtroom, 381-382
Chicago Tribune, advertising standards of, 321-322
Child pornography, 347-350
Children's Advertising Council, Better Business Bureau, Code of Standards, 432-433
Chrestensen, E J., 20-21
Collins, Ronald, 46
Commercial Speech Doctrine, 18-47
and administrative agency mandates, 20
and Central Hudson test, 31-34
current interpretations of, 36-45
early Supzreme Court decisions regarding, 22-25
origins of, 18-20
and Posadas decision, 34-36
and professional advertising, 28-31
and recognition by the courts, 20-31
Communications Act of 1934, 12
Comparative advertising, 138-139
Comstock laws, 336
Constitution of the United States, text of, 447-466
Consumerism, 328-330
Contests, 86-90, 122-123, See also Lotteries; Games of chance; Drawings; Sweepstakes
Copyright, 266-317
and compilations, 268
and consent, 290-291
and the copyright owner, 271-272
creation of, 269-271
current law, 267-269
defenses for infringement of, 289-295
and derivative work, 268
duration of, 280-282
expiration of, 294-295
and fair use, 295-307
and freelancers, 272-275
infringement of, 286-288
international protection for, 288-289
joint ownership of, 275-276
and licensing, 291-292
misappropriation of, 279-280
and moral rights, 315-316
notice of, 283-286
and plagiarism, 316
and protection for newer technologies, 314-315
and public property, 293
registration of, 313-314, 469-477

-496-

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