Cognitive Responses in Persuasion

By Thomas M. Ostrom; Timothy C. Brock et al. | Go to book overview

FIG. 16.9. Date preferences of women for men as a function of physical appearance, each man listed on the horizontal axis having been described by a photograph. Solid and dotted curves compare observed and predicted date preferences. Predictions from integration theory model. Data after Shanteau and Nagy ( 1976).

same time, their self-estimation procedures have general interest for cognitive response analysis.


ACKNOWLEDGMENTS

This work has supported by National Science Foundation Grant BNS 75-21235 and by grants from the National Institute of Mental Health to the Center for Human Information Processing, University of California, San Diego. I wish to thank Tom Ostrom for helpful advice and Rich Petty for providing copies of the messages discussed in the section on the distraction effect. A longer version of this chapter that contains considerable supplementary detail is in technical report form ( Anderson, 1976b).

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