THE NEW YORKER
THE printing business prospered and soon the firm of Greeley and Winchester was well known. One day James Gordon Bennett came in with a small handful of ready money, which he exhibited, and invited Greeley to join him in establishing the New York Herald. The opportunity was declined. Instead, on March 22, 1834, the young printers began to publish the New Yorker, a weekly literary journal which Greeley edited himself. It was a handsome, well-printed and neatly made sheet, that soon found a solid clientele, though it began with less than a dozen subscribers. The paper was issued on Saturdays in two forms, a four-page folio and a sixteen-page quarto. The folio seems to have been used for local distribution and the quarto for the mail subscribers. One edition sold annually for three dollars and the other for four dollars. In time the circulation rose to 7,500. Both were made up usually of the same matter, except that the last page of the quarto was filled by a sheet of music. This made it very popular and was a feature of the paper as long as it existed. The music was mainly of the tum-tum variety and the songs sentimental, such as the prim misses of the day might be expected to appreciate.