Attitudes and Persuasion: Classic and Contemporary Approaches

By Richard E. Petty; John T. Cacioppo | Go to book overview

Contents
Forewordxiii
Prefacexv
Acknowledgmentsxvii
1 Introduction to Attitudes and Persuasion3
6What Is an Attitude?
7Why Do People Have Attitudes?
7How Are Attitudes Measured?
9Direct Procedures
16Indirect Procedures
22Direct versus Indirect Assessment of Attitudes
22Do Attitudes Predict Behaviors?
23What Kinds of Attitudes Predict Behaviors?
28What Other Variables Enhance Behavioral Prediction?
29How Is Attitude Change Studied Experimentally?
30Conceptual and Operational Levels of Research
31The Validity of the Attitude Change Experiment
34Evaluating a Theory
35The Approaches to Persuasion
36Retrospective

-vii-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Attitudes and Persuasion: Classic and Contemporary Approaches
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Foreword xiii
  • Preface xv
  • Acknowledgments xvii
  • 1: Introduction to Attitudes and Persuasion 3
  • Notes 37
  • Conditioning and Modeling Approaches 2 39
  • Notes 57
  • The Message-Learning Approach 3 59
  • Notes 93
  • Judgmental Approaches 4 95
  • Notes 123
  • 5: Motivational Approaches 125
  • Notes 160
  • 6: Attributional Approaches 163
  • Notes 181
  • Combinatory Approaches 7 183
  • Notes 211
  • 8: Self-Persuasion Approaches 213
  • Notes 252
  • Epilog: A General Framework for Understanding Attitude Change Processes 9 255
  • Notes 268
  • References 271
  • Author Index 301
  • Subject Index 309
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 318

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.