Television Aesthetics: Perceptual, Cognitive, and Compositional Bases

By Nikos Metallinos | Go to book overview

III
COMPOSITIONAL FACTORS

The third axis on which the study of visual communication media aesthetics is built is composition. For any attempt to understand clearly, let alone to analyze and to discuss the products generated by the visual communication media such as the various television genres, in addition to the basic knowledge of perception and cognition discussed in Parts I and II, a basic understanding of art composition in general, and composition of the visual communication media products in particular, is needed. The understanding of the complex web of the visual communication art products, through the study of composition, will also improve the ability to analyze and to appreciate such art products, thus completing the threefold linear process of perceiving, understanding, and appreciating visual communication media arts that encompasses the field of visual communication media aesthetics in general, and television aesthetics in particular.

This part examines the axis of composition in the three distinct, yet interrelated areas of arts, criticism, and applied rules of composition of visual communication media products, particularly television programs. The analysis and examination of an art form leads to the establishment of the appropriate value judgments or criteria that evaluate the art form--criticism. However, when art critics question the value judgments pertaining to an art form and engage in discussions regarding taste, harmony, unity, and balance, they further progress beyond criticism, to

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