Competitive Communication: A Rhetoric for Modern Business

By Barry Eckhouse | Go to book overview
CONTENTS
Prefacexi
Introduction1
■ Chapter 1 Rhetoric and Competitive Advantage11
Classical Rhetoric in a Modern Business11
Communication and Competition12
Overview of a Firm13
The Architectural Interview15
Rhetorical Design: Orientation15
The Importance of Rhetorical Design17
Reorientation: Discovering the Client17
Reorientation and Revision: Changing the Message19
Discovering Audience: Some Conclusions21
Related Readings22
Notes23
■ Chapter 2 Organization and the Competitive Message: Order in a World of Information25
The Competitive Character of Communication26
Competition and Organization27
Organization and Arrangement28
Before Composing30
During Composing33
The Introduction33
The Body34
The Conclusion38
After Composing38
Related Readings38
Notes40

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