Eco-Efficiency: The Business Link to Sustainable Development

By Livio D. DeSimone; Frank Popoff | Go to book overview

Views of Business Leaders

Samuel C. Johnson is chairman of S.C. Johnson & Son, Inc. (better known as SC Johnson Wax). Fortune has called him " America's leading corporate environmentalist," for reasons that are clear from the company case study in chapter 6.

"My grandfather once used a white-flannel test to sell the company's wax.After polishing and shining a customer's floor dressed in a smart white suit, he sat down and got them to pull him over the newly waxed floor. When he got up, his backside was clean, not a speck of dirt.

"My dream is to be able to conduct an environmental white-flannel test around our offices and factories to show that they operate behind a "clean" ethic while producing goods.

"We aggressively seek out eco-efficiencies—ways of doing more with less—because it makes us more competitive when we reduce and eliminate waste and risk from our products and processes.And it saves us money. By developing products that are as safe as possible for people and the environment, we improve our market share. Of course, we're making tough decisions all the time that weight the human positives of our products against their potential environmental impact. We're always looking for cleaner, greener solutions. This is going to become increasingly important as customers become more sophisticated and demanding in this regard.

"But our actions aren't just about business.When my grandchildren first saw the big snapping turtle in the pond where I used to play and fish as a boy, they glowed with the same wonder and awe as I did. Without sustainable development, it's going to be a less satisfactory planet for my grandchildren to live in. For me, those are the stakes."

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Eco-Efficiency: The Business Link to Sustainable Development
Table of contents

Table of contents

  • Eco-Efficiency - The Business Link to Sustainable Development *
  • Contents *
  • Foreword *
  • Views of Business Leaders *
  • Acknowledgments *
  • Introduction *
  • 1 - Eco-Efficiency and Sustainable Development *
  • 2 - Eco-Efficiency and the Bottom Line *
  • 3 - Defining and Measuring Eco-Efficiency *
  • 4 - Becoming Eco-Efficient *
  • 5 - Partnership for Eco-Efficiency *
  • 6 - Case Studies *
  • 7 - A Leadership Role for Business *
  • Notes *
  • Wbcsd Working Group on Eco-Efficiency *
  • Index *
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