Building the Bridge of
Picture, if you will, the First Brands Corporation, which distributes under its "STP" label a line of automotive maintenance and performance-related products designed to improve automobile performance by increasing engine and transmission efficiency, reducing friction, and minimizing damage from heat and pressure.Mastering the fundamental skills of communication is very much like producing this line of high-performance products. These skills will increase your efficiency, reduce friction and conflict, and minimize the damage to productivity, relationships, and individuals that can be caused by poor, ineffective communication. Throughout this book, let's use the acronym STP to refer to you, the high-performance scientific and technical professional, as you develop these critical communication skills.
Henceforth, the term "STP" will be used to refer to you, the scientific and technical professional.
In his book The Seven Habits of Highly Effective People, Dr. Stephen R. Covey lists as habit number five "Seek first to understand, then to be understood." This lofty goal to first understand requires us to view the entire communication process.