Organizational Public Relations: A Political Perspective

By Christopher Spicer | Go to book overview

CHAPTER 3
Establishing the Organizational Setting: Systems Theory and Beyond

In chapter 2, I presented a picture of the dark side of organizational public relations. Although the causes for the negative cultural connotations are many, one of the root sources is the inability of the public relations profession to adequately define what it does ( Bivins, 1989; Kruckeberg & Starck, 1988). "Symptomatic of the inadequacies of any understanding of the role and function of public relations today is the problem of its definition. What is public relations? What does it do? What is it supposed to do? Is it doing what it is supposed to do?" ( Kruckeberg & Starck, 1988, p. 11). In this chapter, I begin to answer Kruckeberg and Starck's questions. This chapter (a) deconstructs a typical definition of organizational public relations, (b) isolates the primary assumptions public relations practitioners make about organizations when they describe the public relations function of organizations, (c) establishes the historical significance of Grunig and Hunt's ( 1984) twoway asymmetrical and symmetrical models of public relations, and (d) identifies the strengths and weaknesses of the systems approach to the study of organizations and organizational public relations.

At the end of this chapter, I move to a more elaborated model and discussion of organizational processes, of which public relations is but one.


THE DECONSTRUCTION OF PUBLIC RELATIONS

A good definition should focus our attention on the salient characteristics of the object or phenomena being defined. Most definitions of

-53-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Organizational Public Relations: A Political Perspective
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
/ 324

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.