Organizational Public Relations: A Political Perspective

By Christopher Spicer | Go to book overview

CHAPTER 12
Ethical Appraisals of Insiders and Outsiders

Well, that should be a short chapter.

A variety of colleagues on hearing this last chapter was about public relations ethics

CEOs need you [public relations practitioner] to tell them what they need to hear. Is this right? is a question that ought to be asked throughout any important decision process.

Dale A. Johnson, ( 1995), Former CEO for a Fortune 500 company

The opening comments just presented represent the continuum of perceptions about organizational public relations ethics. On one end of the continuum is the perception that there is almost nothing ethical about public relations, that the very combination of the words "ethical" and "public relations" represents a bizarre oxymoron much like Bullwinkle's "military intelligence" or George Carlin's "jumbo shrimp." The perceptions represented at this end were evident in our discussions of the consequences of organizational arrogance presented in chapter 2.

The second comment by a former CEO of a Fortune 500 company represents a more enlightened perception about the role of organizational public relations practitioners. Johnson ( 1995) urged professional communicators to help their CEO understand the complexity of organizational issues in relation to the consequences of organizational

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