Corporate-Speak: The Use of Language in Business

By Fiona Czerniawska | Go to book overview
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Corporate-Speak: The Use of Language in Business
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Introduction: the Daughters of Earth 1
  • Notes 14
  • Part I - Putting the Moose on the Table: the Rise of Corporate-Speak 15
  • 1 - Talking the Talk 17
  • Notes 27
  • 2 - Case Study 1: Asda Stores 28
  • Note 31
  • Part II - The Privatisation of Language 33
  • 3 - Learning a New Language — Nationalisation to Privatisation 35
  • Notes 47
  • 4 - Case Study 2: the National Health Service 49
  • Notes 53
  • Part III - Language and Change: Failing to Talk About Technology 55
  • 5 - A Short History of Computer-Speak 57
  • Notes 71
  • 6 - The Impact of Computerspeak in the 1990s 72
  • Notes 84
  • 7 - Case Study 3: Storehouse 85
  • Notes 91
  • Part IV - Communicating with Customers 93
  • 8 - Changing the Way We Talk to Customers 95
  • Notes 114
  • 9 - Case Study 4: British Airways 115
  • Notes 119
  • Part V - The Native Language of Transnationals 121
  • 10 - Globalisation and the Evolution of Business Pidgin 123
  • Notes 142
  • 11 - Case Study 5: Schlumberger 143
  • Note 150
  • 12 - Case Study 6: Inchcape Plc 151
  • Part VI - The Language Business 155
  • 13 - Corporate Advertising in the 1990s 157
  • Notes 171
  • 14 - Case Study 7: Intel 173
  • Notes 181
  • 15 - Creating the Future: Language, Strategy and Cultural Change 182
  • Notes 199
  • 16 - Case Study 8: Coopers & Lybrand and Andersen Consulting 200
  • Notes 208
  • Part VII - Conclusion 209
  • 17 - Managing Language for Competitive Advantage 211
  • Notes 225
  • Bibliography 226
  • Index 235
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