Inside the Wall Street Journal: The History and the Power of Dow Jones & Company and America's Most Influential Newspaper

By Jerry M. Rosenberg | Go to book overview

CHAPTER 8
Barron's National Business and Financial Weekly

The Frenchman leads the world in knowing when he has enough. He will retire at 30 if he has a competence. The Englishman will retire at 40 and serve his country. The American will never retire. He finds his rest, his recreation and his sport in business.

CLARENCE W. BARRON.

Barron's, The National Financial Weekly (Business was added in 1942) was first published on May 9, 1921, nineteen years after its namesake took over Dow Jones & Company. The new publication and its name were Hugh Bancroft's ideas. Bancroft's daughter, Jessie, recalled her father walking into her step-grandfather's office and saying: "C.W., I am going to start a weekly, and Harry Nelson [a highly respected financial writer who had been with Dow Jones for ten years] is going to write a column called 'The Trader' in Barron's."

"I think the name is preposterous," Barron replied, "but a wonderful idea to have Harry write ' The Trader.'"

Soon after that Barron's was born. It was not the most auspicious time to start a financial weekly. The U.S. Labor Department had recently put the number of unemployed at nearly six million, the worst figure of the post-World War I depression. Wages were being

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