The Journal's First Section
All copy for The Wall Street Journal ends up in one of three places: on the inside of the paper, on the outside, or in the wastebasket.
"What's News" Dow Jones & Company house organ
BARNEY KILGORE'S CONVICTION that economic news is more than high finance was the basis for the important changes made in The Wall Street Journal during his tensure. "Financial people are nice and all that," Kilgore said, "but there aren't enough of them to make this paper go." He saw the business community all over the country as a single community. Thus it followed that all businesspeople could be interested in one source of information, if it were competently presented. To attract this segment of the population Kilgore set about developing a newspaper that would be different in appearance and content from other dailies.
The Journal's front page is unique in three ways: First, wide columns are used instead of the usual narrow ones. Second, there are almost no photographs. At one point illustrations were attempted for the "What's News" columns, but were abandoned when it was decided they were a waste of space. Third, there is no traditional multicolumn headline in the upper-right-hand corner. All front-page stories are run in one column and, if necessary, continued inside.