Latin Looks: Images of Latinas and Latinos in the U.S. Media

By Clara E. Rodríguez | Go to book overview

15
Hispanic-Oriented Media

Federico Subervi-Vélez with Charles Ramírez Berg , Patricia Constantakis-Valdés, Chon Noriega, Diana I. Ríos, and Kenton T. Wilkinson

From the border newspapers of the early 1800s through today's advanced telecommunications, Latinos have had a broad range of media that both informed and entertained in their own language and cultures. In the early days, most of these media operated in Spanish. But even then, some were bilingual, and as time has passed, bilingual media and, more recently, English-language, Hispanic-oriented media have increased in number and importance.

Hispanics from various countries have created and owned a number of the media institutions that targeted Latinos as consumers. A significant portion of those institutions have been owned, in whole or in part, by non-Latino individuals or corporations, however. But no matter who owned these institutions their employment practices and their content tended to be more favorable to Latinos than other media have been. Whether the Hispanic-oriented media are print or broadcast, they continue to present the life and times of Latinos in the United States more thoroughly, appropriately, and positively.


Newspapers

The Early Years

The Spanish-language press within the national boundaries of the United States had its beginnings in 1808 in New Orleans, Louisiana, with El Misisipí (see Figure 15.1), a four-page commercial and trade-oriented "publication printed primarily in Spanish, but with English translations of many of the articles and almost all of the advertising" ( Wilson and Gutiérrez, 1985:175). Prior to the inauguration of El Misisipí, dozens of Spanish-language newspapers and periodicals, founded by the Spanish conquerors and settlers and the Mexican pioneers of the times, were published in the southwest-

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Latin Looks: Images of Latinas and Latinos in the U.S. Media
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Illustrations vii
  • Introduction 1
  • Notes 11
  • Part One - Latinos on Television and in the News: Absent or Misrepresented 13
  • Notes 19
  • 1: Out of the Picture 21
  • 2 - Hispanic Voices: is the Press Listening? 36
  • Notes 53
  • 3: Distorted Reality 57
  • Part Two - The Silver Screen: Stories and Stereotypes 73
  • Notes 79
  • 4: Visual Retrospective 80
  • 5: Citizen Chicano 85
  • 6 - Stereotyping in Films in General and of the Hispanic in Particular 104
  • References 119
  • 7 - Chicanas in Film: History of an Image 121
  • Notes 139
  • 8: From Assimilation to Annihilation 142
  • 9: West Side Story 164
  • 10: Keeping It Reel? Films of the 1980s and 1990s 180
  • Part Three - Creating Alternative Images: The Others" Present Themselves" 185
  • 11 - From the Margin to the Center: Puerto Rican Cinema in New York 188
  • Notes 199
  • 12: Unofficial Stories 200
  • 13: Type and Stereotype 214
  • 14 - Two Film Reviews: My Family/Mi Familia and the Perez Family 221
  • 15 - Hispanic-Oriented Media 225
  • Notes 236
  • References 236
  • Part Four - Strategies for Change 239
  • 16 - Promoting Analytical and Critical Viewing 240
  • Notes 247
  • Notes 250
  • Notes 253
  • 17 - Questions and Reflections About the Reading in This Book 254
  • 18: What We Can Do 261
  • References 271
  • About-The Book, and Editor 275
  • About the Contributors 277
  • Index 279
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