ations markets. What remains to be seen and assessed is whether or not Hispanics
in the United States will be at the forefront of developing and producing the new
content and media affecting their lives.
Excerpted and edited with permission of the author. "Hispanic Oriented Media" by
Subervi- Vélez et al.
is reprinted with permission from the publisher of the Handbook of Hispanic Cultures in the United States., Sociology
Felix Padilla (Ed.), Houston, TX.: Arte Publico Press, 1994, pp.304
.In 1995, another Spanish-language daily, El Dia, began publishing in Houston, Texas. Whisler and
Nuiry?s ( 1996) directory lists this paper with a circulation of 15,000.
Although some stations produce everything they broadcast, including news and commercials, many stations depend on companies called networks that produce and package programs for the Spanish-language radio market. Some networks provide news services and others provide "full-service" programming; this might include talk shows, features, music, and
other formats. For additional information on this, see the original report from which this
chapter was excerpted ( Subervi-Vélez et al., 1994:335-350).
Aníbal González-lrizarry was also a well-known disc jockey and newscaster on two Spanish-language radio stations in New York (VI\VRL and WBNX). When he returned to Puerto
Rico in 1955, he eventually became the most prominent and respected anchorman on Puerto
Rican television for over twenty years on)WKAQ Channel 2.
| The 1991 broadcasting yearbook. ( 1991). Washington, DC: Broadcasting Publications. Corwin,
Miles. ( 1989, August 20). "A voice for farm workers," Los Angeles Times, Part 1, pp. 3,33.|
| Downing, John D. H. ( 1990, Spring). "Ethnic minority radio in the United States," Howard
Journal of Communications, 2, 135-148.|
|Foreign Connection. ( 1989, April 3). "The foreign connection from Mexico to Miami," Broadcasting, pp. 44-46.|
| Glasheen, Janet. ( 1989, December). "Betting on print," Hispanic Business, pp. 42-44.|
| Grebler, Leo,
Joan Moore, and
Ralph Guzman. ( 1970). The Mexican-American people. New
York: Free Press.|
| Gutiérrez, Félix F., and
Jorge Reina Schement. ( 1979). Spanish-language radio in the southwestern United States (Monograph No. 5). University of Texas at Austin, Center for Mexican
| Mydans, Seth. ( 1989, August 24). "Charges of bias in Spanish-language television," New York
Times, Sec. 4, p. 4.|
| Puig, Claudia. ( 1991, April 7). "Off the charts," Los Angeles Times, Calendar Section, pp. 89-90.|