Corporate Cultures: The Rites and Rituals of Corporate Life

By Terrence E. Deal; Allan A. Kennedy | Go to book overview

Contents
Introductioniv
Acknowledgmentsvi
PART I: CULTURES
Chapter 1: Strong Cultures: The New "Old Rule" for Business Success3
Chapter 2: Values: The Core of the Culture21
Chapter 3: Heroes: The Corporate Right Stuff37
Chapter 4: Rites and Rituals: Culture in Action59
Chapter 5: Communications: Working the Cultural Network85
PART II: PUTTING CULTURES INTO PRACTICE
Chapter 6: Corporate Tribes: Identifying the Cultures107
Chapter 7: Diagnosis: Learning to Read Cultures129
Chapter 8: Symbolic Managers: Managing the Culture141
Chapter 9: Change: Reshaping Cultures157
Chapter 10: Cultures of the Future: The Atomized Organization177
Bibliography197
Chapter Notes210
Index223

-iii-

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